We worked with our friends at Movado to develop CGI animations for an upcoming product launch; Super Sub Sea Automatic Watch. This was a very detailed watch with alternate color ways and complex components that needed to be created from the ground up. By creating the timepiece in CGI we had full control over extreme camera closeups, and were able to show off unique product features such as the unidirectional rotatable bezel, multiple ticking hands and fully custom case back.